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SWOT analysis of Bingo Chips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bingo Chips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
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SWOT Analysis is a proven management framework which enables a brand like Bingo Chips to benchmark its business & performance as compared to the competitors and industry. Bingo Chips is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bingo Chips competitors and includes Bingo Chips target market, segmentation, positioning & Unique Selling Proposition (USP).
Bingo Chips | |
| Parent Company | ITC Limited |
|---|---|
| Category | Wafers |
| Sector | |
| Tagline/ Slogan | No confusion great combination |
| USP | The crunchiest potato chips |
| Bingo Chips STP | |
| Bingo Chips Segmentation | People who want to have between meal snacks |
| Bingo Chips Target Market | Youth of Lower, middle income |
| Bingo Chips Positioning | Great chips with great flavors |
| Bingo Chips SWOT Analysis | |
| Bingo Chips Strengths | Below are the Strengths in the SWOT Analysis of Bingo Chips: 1.Excellent branding and advertising on TVCs and print ads 2.Excellent distribution and availability 3.Great variety of flavors gives customers options |
| Bingo Chips Weaknesses | Here are the weaknesses in the Bingo Chips SWOT Analysis: 1.Health conscious people avoid High fat and cholesterol in potato wafers |
| Bingo Chips Opportunities | Following are the Opportunities in Bingo Chips SWOT Analysis: 1.Leverage successful brand ITC 2.Advertise more to attract target group 3.Buy out smaller competition and tie-ups with resort, food chains |
| Bingo Chips Threats | The threats in the SWOT Analysis of Bingo Chips are as mentioned: 1.Threat from local substitute snacks 2.Reduced consumption by health conscious people |
| Bingo Chips Competition | |
| Competitors | Below are the top 4 Bingo Chips competitors: 1.Lays 2.Haldirams Wafer 3.Parle Wafers 4.Local Wafer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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